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How we improved Application email deliverability by 28%
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How we increased bookings by 50% for Nova Fitness Studio through Social Media Ads and SEO
Driving more membership sign-ups and bookings for Nova Fitness Studio through targeted social media ads and SEO.
Client
Nova Fitness Studio
Services
Ads Optimization
Project Timeline
2024
2024
Platforms
Meta Ads, GMB
Increase in Bookings
50% increase in bookings
Improved Website Traffic
42% increase in traffic
Project Overview
Nova Fitness Studio, a boutique fitness center, was facing challenges in attracting new members and filling their fitness classes. Despite having an active social media presence and running some basic ads, their bookings had plateaued. We stepped in to develop a holistic strategy combining targeted social media advertising with local SEO improvements to increase visibility and sign-ups.
Project Execution
Our approach involved a two-part strategy:
- Social Media Ads:
We launched a series of highly-targeted Facebook and Instagram ads aimed at specific local audiences who showed interest in health, fitness, and wellness. We also tested different ad creatives, promoting special offers like "first class free" and "membership discounts" to drive engagement. - SEO Optimization:
We enhanced the studio's online presence by optimizing their Google My Business profile and improving local search rankings. This included adding relevant local keywords like "fitness classes near me" and "personal training in [city]" to their website, as well as creating blog content related to fitness tips, trends, and workout guides.
Project results
Nova Fitness Studio experienced significant growth in both online visibility and bookings:
- Class bookings increased by 50% within three months.
- Website traffic grew by 42% from local search results due to improved SEO.
- The cost per acquisition (CPA) for social media ads decreased by 25%, making campaigns more cost-effective.
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